CW
Branding and Marketing Services
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Throw together a website.
Put out some content.
Build some lead funnels.
Make a ton of sales calls.
Spam people with emails.
That's the typical play for many small businesses and startups. And they wonder why they struggle to generate revenue.​
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I may know why. A brand strategy brings clarity. Confusion rarely converts.​​​​​​
Why Brand Strategy?
Your brand strategy is what sets you apart from your competitors and helps you build a strong reputation.
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A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets. Debunking the common misconception that a brand is only a logo and name, it’s critical to recognize that logos and colors are the visual facets, while the essence of a brand lies in its emotional resonance.
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Prioritize your brand strategy. Cultivating a strong brand is your core asset, establishing credibility and customer loyalty. Once this is established, your marketing can amplify your brand's message, and your sales efforts can capitalize on the trust you've built, ensuring cohesive and effective business growth.
Stage 1: Clarify
Start with clarity, not chaos.
Answer a few simple questions in the Brand Builder Audit and instantly receive a personalized summary that captures your mission, vision, values, and unique identity.
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Stage 2: Create​​
Your Brand Summary, in days—not months.
Instead of waiting months for a consultant’s report, you’ll get a polished PDF framework right away. Think of it as your brand’s DNA: the foundation for messaging, marketing, and growth.
Stage 3: Align
Messaging that matches your identity.
Your Brand Blueprint is just the start. I’ll work with you to refine your story, voice, and positioning so your audience sees you exactly as you want to be seen.​​
Stage 4: Activate​
From framework to full execution.
Once your message is clear, I’ll help you bring it to life—whether through website copy, social strategy, or pitch decks. Every touchpoint aligned, every word consistent.
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Our Services
1
Brand Audit (for solopreneurs & startups)
Price: $197 (one-time)
What you get:
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Access to the Brand Builder form.
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Automated mini brand summary (PDF) with mission, values, audience, personality, and messaging framework.
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Quick-start channel strategy + content ideas.
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Perfect for early-stage founders who need direction before marketing.
2
Guided Workshop + Brand Book (for small teams)
Price: $2,500 – $3,500
What you get:
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90-min brand clarity workshop (live with you).
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Inputs refined and entered into the Brand Builder tool.
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Customized visual brand book (PDF + editable Google Doc).
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Two rounds of light revisions.
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30-min follow-up call to align team and answer questions.
Great for orgs that want expert guidance without full-scale consulting.
3
Full Brand Strategy Framework (for growing companies/orgs)
Price: $7,500 – $12,000+
What you get:
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Multi-session discovery process (interviews, competitor scan, archetype mapping).
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Automated brand book output plus:
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Visual identity starter kit (color palette, font suggestions).
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Tone of voice playbook with do/don’ts.
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Content roadmap for 90 days.
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Recommended marketing channels + launch plan.
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